
Multi-Operator Format
The most powerful new marketing model which we have developed, is the multi-operator
format for raising capital in Europe. This program allows several small to medium size
companies to pool their resources to bear the costs of marketing an offering in Europe.
From the investors view point, this program offers a kind of diversification that is not
available elsewhere, with the added advantage of investing with experienced management,
with most of their financial benefit received in the form of a capital gain. Briefly, our approach is to form a corporation based in a
business-friendly European Union member country. Once legally formed, the corporation (the
Euro company) can then qualify to sell shares in its host and by extension -- under the
new rules of the EU -- throughout the 15 member nations. Note that these are the shares of
a new European company - not shares in the operators company.
Working with the European Sponsor (a Master Broker) to
sell the shares, we assist in preparing the offering documents, sales literature, help
engage financial intermediaries and groups of financial intermediaries, and assist in
conducting mailings and numerous "roadshows" to market the stock. Once the
shares are sold, the Euro company is ready to invest in US oil and gas projects presented
by our clients, the operators. These investments are made through a US subsidiary of the
Euro company. As the projects earn profits, the American subsidiary sends dividends to the
Euro company, which in turn distributes them to its shareholders.
Who bears these costs?
Previously, one operator promoting one program would have borne all of these costs of
forming the company, qualifying the offering, and marketing the shares. Under our new
multi-operator format, however, these costs are shared pro-rata by up to four US
operators. Because they share equally in the marketing costs, they also share equally in
the use of funds for approved projects, by pre-agreement with the US subsidiary of the
Euro company. In effect, the four operators have employed a kind of sophisticated
marketing co-op to raise capital.
What is a Sponsor?
A Sponsor is a European broker or other financial intermediary who plays a key role in
bringing a program to market. Usually, the Sponsor is instrumental in the actual
development of the program, having its own clients in mind for at least part of the
program sales. Further, the Sponsor plays the role of Master Broker, recruiting a selling
group of brokers and other financial intermediaries who each place part of the offering
with their clients. The reputation and marketing strength of the Sponsor are critical to
the success of the offering.
The Host Country
The advantages of forming the company and qualifying the offering in a small,
business-friendly EU member nation are substantial by comparison with the larger European
countries. First, small nations usually have not evolved the intricate bureaucratic
controls over business and securities that most other countries have. The one we have
chosen, in fact, is a kind of "business haven," to say nothing of being a
"tax haven." The result is that one can organize a corporation there and qualify
its stock for sale quickly and at much less expense than in most other countries.
Other advantages are also critically important. Although
the majority of business people speak several other languages, English is the principal
business language of our host country, a fact which greatly facilitates communication.
Equally important, support and administrative services and personnel are readily available
at reasonable cost. Corporate income and franchise taxes are low. And finally, this
country has financial services firms that can provide entrée to large numbers of
Independent Financial Advisors and brokers located throughout Europe, the agents who sell
the shares to individual investors.
Is the operator making an offering?
No, it is not. The offering is made by the Euro company, which is not owned by any of the
operators. For this reason, the operators bear no risk of having securities problems.
Are the four operators partners?
Actually, no. They merely provide funding for the Euro corporation to be formed and market
the offering. They have no partnership or joint venture relationship or other legal
relationship with each other.
Is this a reporting burden?
No. Although the Euro company could have hundreds or thousands of shareholders, the US
operator interfaces only with the American subsidiary of the Euro company, since it is the
Euro company itself that provides the funds to invest in the operator's projects. The US
operator issues reports and assigns interests only to the American subsidiary, not to a
mass of individuals.
How does the Euro company finance the operator's
projects?
The Euro company, through its American subsidiary, will participate with the operator in
whatever way an investor normally would - as a working interest owner, as a joint venture
partner, as a limited partner, as a shareholder in a Limited Liability Corporation, or
whatever format is fair and appropriate, depending upon the project. Essentially, the
American subsidiary of the Euro company is treated as an industry partner by the
operators.
What kinds of projects can be financed using this
mechanism?
Virtually any kind, depending upon the charter of the specific Euro company involved. One
such company will participate only in non-drilling aspects of the oil and gas business -
leasebanks, pipelines, gas gathering and process systems, acquisition of producing
properties, or other energy related ventures. Another Euro company will participate in
low to medium risk drilling ventures - infill and development drilling, low risk
step-outs, reworks, and recompletions.
What safeguards will be required?
To provide a comfort level for the Europeans, the capital from the Euro company is paid
into an escrow account of the American subsidiary in the US. The escrow agent is an
experienced oil and gas CPA who will disburse the funds to the appropriate operator on the
basis of a pre-agreed procedure. Revenues from the ventures will also be paid into the
escrow account and used to pay any joint interest expenses - where this is applicable -
and for distribution to the Euro company.
What exactly is IEN's role in the multi-operator type
offerings?
IEN performs a number of functions to initiate each program and shepherd it to a
successful conclusion. First, IEN arranges for experienced professionals to form the
company and qualify the offering for sale in host country and throughout the EU. Next, we
identify and negotiate a marketing arrangement with an established "Sponsor," a
financial services firm that functions somewhat like a "master broker" or
"lead broker," and whose responsibility it is to recruit a broad sales force of
independent financial advisors across the EU. IEN then prepares information as to each
operator and each project, so that the financial intermediaries can develop all of the
offering documentation as well as the collateral sales material and broker training
materials. We also provide the necessary interface between European legal and financial
professionals on the one hand and the US operators on the other, to facilitate
communication and make certain that information is correctly presented in all
documentation. Next, IEN works with the financial intermediary group to develop a series
of mailings and roadshows (seminars) to be held in various cities to interest brokers and
Independent Financial Intermediaries in selling the shares. Throughout this process, IEN
must provide coordinating services and input, to keep the project on track. (Firms interested in the Multi-Operator Format should contact us.) |